On the Scene:YRB Mag "How You Rock It"


Last Wednesday, O So Chic ! headed out to YRB Mag’s “How You Rock It” event at the Red Bull Space in SoHo.

YRB (Yellow Rat Bastard) Magazine is a cutting edge, lifestyle publication described as:

…street-based with a bold against-the-grain approach and a cheeky sense of humor. It is geared towards an audience who is interested in all aspects of the urban scene including street fashion, hip-hop graffiti, extreme sports, body art, contemporary and traditional arts, music and literature.

The main event was a photo shoot for YRB’s Fall Fashion Issue. Across the room, complimentary permanent tattoos were given by Third Eye Tattoos owner Louis Andrew and in the “Graff Space,” a Cap Creations artist made custom graffiti tees. If that wasn’t enough, thumbs were moving in overdrive at the XBox 360 gaming station.

A trendy space, beautiful crowd and great music (courtesy of DJs Kid Capri, Omi and Effect) made this Hump Day one for the history books. Red carpet guests included “Dancing with the Stars” Karina Smirnoff, Top Model Jaslene Gonzalez, Danity Kane’s Aubrey O’Day, Fabolous & the Retro Kids. We mingled, partook of complimentary libations & passed hors d’oeuvres and danced til midnight.

. . . and what an O So Chic night it was !

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