A|X Launches Concept Store + Armani Exchange Gift Card Giveaway

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This giveaway has ended.
Congratulations to winners, Hillary D. & Leron H.

Concept stores – a brand’s one stop shop for everything from accessories to clothes – are an emerging trend in the fashion world. Armani Exchange jumped aboard the train with the A|X Concept Store, which opened on Los Angeles’ Robertson Boulevard, also home to the Chanel and Gap 1969 concept stores, on March 3rd.

Taking the idea of the concept store one step further, the minds at A|X want the store to be a hang out location for the city’s fashionable youth. They’ve included an exhibition space to showcase the work of emerging artists so customers can check out interesting art as they shop for a new T-shirt or jeans.

The A|X Concept Store is located at 157 North Robertson Boulevard and items start at $25.

To celebrate the opening of the A|X concept store, Armani Exchange has teamed up with O So Chic to provide two lucky readers with $100 gift cards, to be used at any Armani Exchange Store.

There are three ways to enter. The more places you enter, the greater your shot at winning.

1. Become a Fan of O So Chic on Facebook and write I want to win a $100 Armani Exchange gift card from O So Chic on our wall. You must be a fan of O So Chic on Facebook to be eligible to win.

2. Follow @OSoChic on Twitter and tweet I want to win a $100 Armani Exchange gift card from @OSoChic #Giveaway #Fashion. You must follow @OSoChic on Twitter to be eligible to win.

3. Enter your name and email address in the form below and answer the “What do you want to win?” question with I want to win a $100 Armani Exchange gift card from O So Chic. By entering your email address you agree to be added to the O So Chic mailing list.

This contest ends on Tuesday, March 30, 2010 at 11:59 PM EST. Good luck!


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