Heineken Inspire NYC


Heineken Inspire is a multi-city tour that extends from May through August. Heineken & Team Epiphany take over cities for 2 days each month, uniting popular artists, DJs and partygoers. They’ve stopped in Miami and Chicago & the last leg of the tour will be in LA. The headliners for Saturday’s NYC installment were Roc Nation’s own J.Cole & the “Prince of the DMV” – Wale.

As guests walked past the green carpet and into the venue, they were greeted by the sounds of DJ D-Nice who played a seamless set with the Heineken big screen as his backdrop. It was a Heineken event so of course there was unlimited beer on tap. Not to worry, Heineken fed us too! I’m talking about falafel, dim sum, reuben sandwiches, hot dogs and more. Guitar lessons were provided and there were games set up around the venue.

J. Cole fans were definitely in the building. He had no hypeman but fans took over that role, rapping along to every word and chanting “Cole World” — the name of J. Cole’s upcoming, debut album. He performed a set including “Who Dat,” and his verses on the Miguel track, “All I Want Is You.”

Wale was up next and took stage presence & crowd participation to another level. He made his way into the crowd & even got up close & personal to the nosebleed section.

Wale brought fans onstage to videotape his set & autographed Nikes, Heineken glasses & t-shirts at the end. He performed tracks off of Attention Deficit such as “Pretty Girls,” “Chillin,” “World Tour” and “90210”.

We knew that there would be a surprise, special guest but mum was the word. While we waited for the last act, we went to the screen printing booth to get made-to-order, silk screened Heineken t-shirts.

Weren’t we all excited when the smoke cleared & Rick Ross took the stage. He performed his top singles: “BMF,” “Hustlin,” “Aston Martin Music” which features Drake & Chrisette Michele, “Super High” & ended with a “BMF” encore. I secretly hoped that Diddy would pop up onstage doing his diddy bop lol. Alas, he didn’t.

We were glad we rolled out of bed for this event because we would’ve missed out on guaranteed fun. If you don’t believe us, ask the ladies who were smelling and taking pics of Rick Ross’ towel in Chipotle!

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  1. Janique-HerGoodyBag says:

    Don't forget about the guy who kind of forgot he was tall and stood in front of ya'll like he wasn't 6'7, I'm glad I was able to remind him lol.

  2. La:Dolce:Vita Fashion Fix says:

    This looks like it was a dope event.. JCole is so sexy and I love Wale..

  3. O So Chic ! says:

    @Janique — lol at least he was nice about it.

    @LDVFF — 1. It def was. 2. Mmmhmm. 3. I concur.

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