Vivienne Tam | Fashion Week Fall/Winter 2011


Fashion met function at Lincoln Center as designer Vivienne Tam debuted her version of the Square, a credit card reader that plugs into your cellphone, during her 2011 show.

Tam described her Fall 2011 collection as “a balance of new and old, ancient and modern.” The standout collection featured looks and fabrics for every occasion. Tweed jackets and coats for autumn and winter, crocheted sweaters for the day, and sequined flapper dresses for the evening. Each piece featured influences from Tam’s Chinese culture. Dresses were cut in pagoda inspired silhouettes and dragon and fire motifs woven into or printed on the fabrics. That was where the “old and ancient” from Tam’s description came in.

The new and modern part was presented off the runway. Tam always has one of the most tech friendly productions during fashion week. One season, she created a sleek, red clutch-sized laptop that she designed for HP. She had mobile blogging stations set up in her Soho store during another season’s presentation. This season she gave out red and black Double Happiness Squares along with her line sheets. The Square can be used to collect monetary payments on the spot. If someone owes you money, you can simply plug the Square into your phone (you have to download the app as well), have them swipe their credit or debit card through tiny credit card reader, and collect your payment on the spot. “I believe this will resonate with my customers – not only because it’s cutting edge, but easy to use. I think it will inspire women to start or grow businesses they already have,” said the designer.
Final walk from Vivienne Tam Fall/Winter 2011 show

I’m always amazed by the way Tam combines fashion and technology. This collection definitely gets my stamp of approval.

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